Gzhel is also the name of a village in this area and this name is applied to the beautiful artistic porcelain and majolica ware made there. In 1972 the Gzhel Association set up on a basis of six small workshops situated in several villages. The creative groups that work out new samples were made up. Completely new forms of porcelain ware have been created. The painting have become richer and meets artistic requirements of the present day. Today the Gzhel Association is a modern enterprise having 6 production facilities with personal of 1200 producing artistic porcelain and majolica items such as souvenirs, table ware, vases, miniatures, figurines, folk toys, articles of interior: fireplaces, chandeliers and some others with the use of local famous gzhel clays and being in a steady demand in the Russian market and overseas. Gzhel offers mix of both fine and folk art in the renowned cobalt blue and snowy white style. In its activity Gzhel as a Folk Craft follows old Russian traditions in the folk art. The master artisans of Gzhel paint each piece entirely by hand. The process requires hours of hand work to mold, finish, glaze and fire each individual piece. Gzhel has its own image - a composition of cobalt blue flowers and ornaments on white background.

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